Course Overview

After the completion of the BBA programme, an individual can pursue a career in the fields of banking, investment, equity research, auditing, foreign trade practices and many more.

Obtain managerial competence in various skills in various areas of management. It equips the learners with the knowledge of law, import-export, accounting principles and other areas that impact trade and economy.

Learners who wish to pursue further studies after BBA can also opt for the following programmes: Masters in Commerce (M.Com), Masters of Business Administration (MBA), among others.

Understand topics of wide relevance including human resource, banking, law and accounting.

Acquire training in key principles, policies, systems, frameworks, and applications in Business Administration.

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Course Description

An exhaustive three-year (6 semesters) undergraduate programme offering in-depth study of theoretical concepts and functional areas in...

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Course Objective

The curriculum is designed under the steep guidance of industry professionals and subject experts and updated at regular intervals.Stu...

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Skills You Will Gain

Entrepreneurial AbilitiesPractices and Trends in Management

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Accounting Fundamentals

Principles of Marketing

Management Foundation

Business Stat istics

Business Communication


Fundamentals of Financial Management

Environmental Studies

Fundamentals of Human Resource Management

IT Applications in Business

Individual Excellence and Social Dynamic


Essentials of Production and Operations Management

Principles of Organizational Behaviour

Research Methods for Managers

Cross Cultural Management

Financial Markets and Services


Sales and Distribution Management

Fundamentals of Project Management

Fundamentals of Entrepreneurship

Principles of Consumer Behaviour

Operations Research


Business Strategy

Marketing in Digital Age

Managing Customer Relationships

Financial Planning

Quality Management

Professional Ethics


Brand Management

Fundamentals of International Human Resource Management

Fundamentals of Retailing


Amity University Online

Amity University Online is home to a range of UGC recognized programmes.


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