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| Amity University Online
Bachelor of Business Administration Amity University Online
An exhaustive three-year (6 semesters) undergraduate programme offering in-depth study of theoretical concepts and functional areas in Business Administration. From managerial economics, business mathematics, organizational behavior, accounting, marketing, human resource, business law, management in
Course Overview
Description | Objective | Learning Outcomes | Skills
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Amity University Online is home to a range of UGC recognized programmes.
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Course Overview
After the completion of the BBA programme, an individual can pursue a career in the fields of banking, investment, equity research, auditing, foreign trade practices and many more.
Obtain managerial competence in various skills in various areas of management. It equips the learners with the knowledge of law, import-export, accounting principles and other areas that impact trade and economy.
Learners who wish to pursue further studies after BBA can also opt for the following programmes: Masters in Commerce (M.Com), Masters of Business Administration (MBA), among others.
Understand topics of wide relevance including human resource, banking, law and accounting.
Acquire training in key principles, policies, systems, frameworks, and applications in Business Administration.
Syllabus
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Course Description
An exhaustive three-year (6 semesters) undergraduate programme offering in-depth study of theoretical concepts and functional areas in...
Read moreCourse Objective
The curriculum is designed under the steep guidance of industry professionals and subject experts and updated at regular intervals.Stu...
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Course Content
SEMESTER 1
Accounting Fundamentals
Principles of Marketing
Management Foundation
Business Stat istics
Business Communication
SEMESTER 2
Fundamentals of Financial Management
Environmental Studies
Fundamentals of Human Resource Management
IT Applications in Business
Individual Excellence and Social Dynamic
SEMESTER 3
Essentials of Production and Operations Management
Principles of Organizational Behaviour
Research Methods for Managers
Cross Cultural Management
Financial Markets and Services
SEMESTER 4
Sales and Distribution Management
Fundamentals of Project Management
Fundamentals of Entrepreneurship
Principles of Consumer Behaviour
Operations Research
SEMESTER 5
Business Strategy
Marketing in Digital Age
Managing Customer Relationships
Financial Planning
Quality Management
Professional Ethics
SEMESTER 6
Brand Management
Fundamentals of International Human Resource Management
Fundamentals of Retailing
Dissertation
Amity University Online
Amity University Online is home to a range of UGC recognized programmes.
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