Explore multiple avenues and opportunities in media houses and entertainment industry as media planner, brand manager, account planner, market researcher and more.

Appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization.

Gain domain-specific knowledge and develop globally-relevant skills for academic and professional enhancement.

Understand branding, brand personality,identity, image, revitalization options, and brand evaluation.

This programme is designed with an aim to provide students with a comprehensive view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building.