Course Overview
Explore multiple avenues and opportunities in media houses and entertainment industry as media planner, brand manager, account planner, market researcher and more.
Appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization.
Gain domain-specific knowledge and develop globally-relevant skills for academic and professional enhancement.
Understand branding, brand personality,identity, image, revitalization options, and brand evaluation.
This programme is designed with an aim to provide students with a comprehensive view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building.
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
Course Description
A two-year (4 semesters) programme offering comprehensive study of a wide range of theoretical concepts and functional areas in Advert...
Read moreCourse Objective
Explore multiple avenues and opportunities in media houses and entertainment industry as media planner, brand manager, account planner...
Read moreSkills You Will Gain
Business Support SystemsDigital MarketingAdvertising and Marketing PracticesConsumer Behaviour , Product and Brand Management
Read more
Course Content
SEMESTER 1
Professional Communication
Statistics for Management
Advertising and Marketing Practices< /p>
Advertising Concept and Principles
Brand Management
SEMESTER 2
Conflict Resolution and Management
Business research methods
Sales Promotion
Marketing Management
SEMESTER 3
E - Business and Trade
Strategic Management
Consumer Behaviour
Product and Brand Management
Direct Marketing
SEMESTER 4
Project Work
Digital Marketing
Advertising and Sales Promotion
Amity University Online
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