Course Overview

Explore a plethora of career opportunities in both private and public companies as as Marketing Managers, Marketing Executive, in Retail Sectors, Financial Services, Marketing Companies, e-Commerce Sector and much more.

Develop skills with the intricacies and phases of marketing.

Gain domain-specific knowledge of the skills necessary to convince the target audience and the various dimensions one needs to be acquainted in the functional area of marketing.

Understand finance functions, markets, and control systems, among other aspects.

Appraise and appreciate strategic implications of local and global changes /developments in trade, business, and the economy.


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Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Course Description

A two-year (4 semesters) programme offering comprehensive study of a wide range of theoretical concepts and functional areas in Market...

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Course Objective

The curriculum is designed under the steep guidance of industry professionals and subject experts and updated at regular intervals.Stu...

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Skills You Will Gain

sales marketingMarketing ManagementEntrepreneurial Marketing

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SEMESTER 1 

Accounting for Managers

Marketing Management

Managerial Economics

Statistics for Ma nagement

Professional Communication

SEMESTER 2

Business Research Methods

Financial Management

Human Resource Management

Legal Aspects of Business

Conflict Resolution and Management

SEMESTER 3

Consumer Behaviour

Product and Brand Management

Direct Marketing

Pricing Strategies

SEMESTER 4

Management in Action - Social Economic and Ethical Issues

Project Work

Advertising and Sales Promotion

Amity University Online

Amity University Online is home to a range of UGC recognized programmes.

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