Course Overview
Explore a plethora of career opportunities in both private and public companies as as Marketing Managers, Marketing Executive, in Retail Sectors, Financial Services, Marketing Companies, e-Commerce Sector and much more.
Develop skills with the intricacies and phases of marketing.
Gain domain-specific knowledge of the skills necessary to convince the target audience and the various dimensions one needs to be acquainted in the functional area of marketing.
Understand finance functions, markets, and control systems, among other aspects.
Appraise and appreciate strategic implications of local and global changes /developments in trade, business, and the economy.
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
Course Description
A two-year (4 semesters) programme offering comprehensive study of a wide range of theoretical concepts and functional areas in Market...
Read moreCourse Objective
The curriculum is designed under the steep guidance of industry professionals and subject experts and updated at regular intervals.Stu...
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Course Content
SEMESTER 1
Accounting for Managers
Marketing Management
Managerial Economics
Statistics for Ma nagement
Professional Communication
SEMESTER 2
Business Research Methods
Financial Management
Human Resource Management
Legal Aspects of Business
Conflict Resolution and Management
SEMESTER 3
Consumer Behaviour
Product and Brand Management
Direct Marketing
Pricing Strategies
SEMESTER 4
Management in Action - Social Economic and Ethical Issues
Project Work
Advertising and Sales Promotion
Amity University Online
Amity University Online is home to a range of UGC recognized programmes.

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