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Only on iTrack - Applied Data Science from Hitachi Vantara for Technology

Only on iTrack - Applied Data Science from Hitachi Vantara for Technology

Course Overview

Explore multiple avenues and opportunities in media houses and entertainment industry as media planner, brand manager, account planner, market researcher and more.

Appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization.

Gain domain-specific knowledge and develop globally-relevant skills for academic and professional enhancement.

Understand branding, brand personality,identity, image, revitalization options, and brand evaluation.

This programme is designed with an aim to provide students with a comprehensive view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building.

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₹ 127500.00

₹15000015% off

Excluding GST 18%

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Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Course Description

A two-year (4 semesters) programme offering comprehensive study of a wide range of theoretical concepts and functional areas in Advert...

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Course Objective

Explore multiple avenues and opportunities in media houses and entertainment industry as media planner, brand manager, account planner...

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Skills You Will Gain

Business Support SystemsDigital MarketingAdvertising and Marketing PracticesConsumer Behaviour , Product and Brand Management

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SEMESTER 1 

Professional Communication

Statistics for Management

Advertising and Marketing Practices< /p>

Advertising Concept and Principles

Brand Management

SEMESTER 2

Conflict Resolution and Management

Business research methods

Sales Promotion

Marketing Management

SEMESTER 3

E - Business and Trade

Strategic Management

Consumer Behaviour

Product and Brand Management

Direct Marketing

SEMESTER 4

Project Work

Digital Marketing

Advertising and Sales Promotion

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Batches Availability

4th Dec 2021

Saturday

Available

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18th Dec 2021

Saturday

Available

Book Now